Lumberjacks Eat Moore

Dinty Moore stew is a hearty meal made for men who work up a lumberjack-sized appetite. The product even wears a flannel and shares it’s name with a lumberjack. The problem is, over the last few decades, hardworking blue collar jobs like lumberjacking have drastically declined. Men don’t work up an appetite. So to regain relevancy, we took advantage of a hot new fashion trend – The Lumbersexual. We took these lumbersexuals and turned them into lumberjacks so they’d work up a lumberjack-sized appetite for Dinty Moore.